Brand Activation

Edrington Americas

In the Fall of 2022, BEG had the privilege of being hired to orchestrate an unforgettable evening of mini brand activations in collaboration with Edrington Americas Portfolio.

From the exquisite Gin No3 to the renowned Macallen,Noble Oak among other brands, our team meticulously crafted mini moments throughout the stunning Artists for Humanity space in South Boston.

This enchanting event was exclusively curated for wholesalers and the Edrington internal sales team, aimed at igniting their excitement for the upcoming OND programming. Through a range of custom bars and interactive activities, accompanied by tailored food pairings and craft cocktail activations, we successfully accomplished all brand KPIs while uplifting the spirits of all who attended.. The night was an immense success, leaving a lasting impression on all attendees.

I wanted to extend a BIG THANK YOU to you and your team for helping to bring to life what we thought a highly successful, immersive and fun event! We really nailed everything we envisioned and wanted to accomplish.

More importantly, we received excellent feedback from our distributor partner attendees! Can truly say we wouldn't have changed much - and that's saying a lot as our MO is always about 'how to make it better next time'.

-Jacqueline Connetti, Edrington Americas

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Brand Activation

INSA Cannabis

In October of 2021, BEG was hired by Sullivan Marketing & Communications to develop and execute a brand activation for Cannabis retailer, INSA. INSA’s goal was to drive incremental foot traffic to their Salem location during the month of October. With Salem having obviously ties to “Witch History” in America, it was natural to plan a Halloween installation. BEG presented multiple concepts and ultimately turned the Salem store into a “Forbidden Forest”. BEG transformed the 4,500 square foot space (both interior and exterior) for an entire month, increasing foot traffic and driving incremental sales.

AdWeek picked up on the installation here.